Increasing Your Online Presence with Video
In an email from Mac Forums today, they linked to a free resource guide on boosting sales using website video. While the guide, from DemoFlick, was focused on animation, it made some excellent points.
The guide is excellent and points out the many benefits of using a video on your website to help customers choose your business.
- Video works
- It's easy to implement
- It's more affordable than ever
- It increases sales
- It increases brand recognition
- It adds value to your online presence
In today's world, video provides a massive benefit over words, and even over still photos. While well-written website content and quality still photography are also important to generating both foot traffic and sales from your website, video helps engage your customers and it keeps them on your website, looking at what you have to offer.
While television advertising can be highly effective, it is also comparatively expensive. With online distribution of your video, you give added functionality and interactivity. You can more easily guide your potential customers directly to other links of interest. Rather than relying on them paying attention to a television commercial and visiting your website later, you can guide them from your online video right to where you want them to go on your website, making for more effective targeting for your audience.
An additional benefit is accessibility. If you see something interesting on a television commercial and you want to share it with friends, you either have to try to describe the commercial to your friends or…go to YouTube or another online video search resource and try to find the video. This is a hassle for customers who want to share about your product or service.
However, if you have your videos online, especially on YouTube, it not only makes it easier for customers to find engaging information about your business, but also for them to share that information with their friends, family and colleagues.
In order to have an effective online video, it is important to have it represent your business professionally. This includes:
- Professional Scriptwriting
- Excellent Actors and/or Voiceover
- Quality Animation/CG (if needed)
- Background Music & Sound Effects
- High Definition Video
- Keeping it short
- Making it compatible
- Optimizing it for sharing
Your customers are looking for an experience that will show off exactly how your products or service will enhance their lives, and when they look at your video online, they want to see the quality. As-noted in the DemoFlick guide, this sort of quality is much more affordable than it was in the past, but can still cost upwards of $5,000 - $7,000 for a one minute video.
At 29k Productions, we work to keep costs low while using our more than 20 years of combined video production experience to create professional videos that will help you drive customers and sales. We provide excellent quality at a great price of just $59/hr for on-site production and $29/hr for pre-production and post-production work, plus any actors or voice over artists' time. This model helps us keep our prices low and most one minute video productions for your website or even use on TV can be done for a fraction of the price noted in the guide.
We know times are tough and money is tight for many businesses in the Coeur d'Alene area, and 29k Productions would like to help get your company the video it needs.
We look forward to helping your business boost its online presence with video guides and advertisements. For more information about how we can help, please contact Stan@29kProductions.com or Matt@29kProductions.com. We will help you with the production process and work with you, from creating the script through putting your finished video on YouTube, to DVD or however you wish to distribute it.